Okay, when I promise “nonfiction chapter templates,” I don’t mean to mislead anyone. These aren’t fill-in-the-blank sorts of things. They’re more like schema, basic patterns that you can use as the skeleton of your chapter. They make sure you have
Why Your Brand Does NOT Make Good Beer
What’s the number one answer a brewer will give you when you ask what their brand is all about? Making great beer. I hate to be the bearer of bad news, but that’s the wrong answer.
7 Reasons You May Be Ready to Write a Book
You can find lots of advice on how to write a book, but how do you know if you’re ready to write a book? Here are a few ways you can begin to take the journey to authorship, be it for a business book, hobby book, memoir, or anything else.
Hillary Gets Her Story Right
In her “closing argument” for last night’s debate, Hillary Clinton may finally have gotten her story pitch right. By “story pitch” I mean the focused marketing narrative Donald Miller describes in his StoryBrand seminars. (Or at least what he’s described in
“Be Not Too Tame, Neither”: Hamlet’s Advice for Breweries, Part 2
Shakespeare has become synonymous with grand, flowery language (which isn’t entirely fair), but he still used his character Hamlet to advise other creative types, as I suggested previously, not to overdo it. This is still good advice for writers, even