Founders Brewing Shows No Signs of Wanting to Do Better I’m looking at a bottle of Founders Barrel-Aged Backwoods Bastard that’s covered with dust. A date, “11/19,” as in November 2019, is written on the label in black Sharpie. That’s
Why Your Brand Does NOT Make Good Beer
What’s the number one answer a brewer will give you when you ask what their brand is all about? Making great beer. I hate to be the bearer of bad news, but that’s the wrong answer.
How Revolution’s Recall Will Improve Brand Loyalty
Chicago’s beloved Revolution Brewing recently recalled several brands of their beer. The stated problem was that the beers “exhibit ester or phenolic flavors” more typical of Belgian beers than these styles. They believe a previously undetected wild yeast is to blame
What’s at Stake in the Steak ’n Shake Name?
When You Give a Writer Time to Think Where I live just north of Chicago, we literally have more restaurant choices than we know what to do with, and most of those are independently owned small business ventures. That means
“Be Not Too Tame, Neither”: Hamlet’s Advice for Breweries, Part 2
Shakespeare has become synonymous with grand, flowery language (which isn’t entirely fair), but he still used his character Hamlet to advise other creative types, as I suggested previously, not to overdo it. This is still good advice for writers, even