Your Brewery’s 8 Step Digital Marketing Checklist

Want a sensible digital marketing strategy for using the web, email, and social media to promote your brewery? Here’s how I’d do it…

South Africa is the New Southern California of Craft Beer

A new report indicates South Africa will be a global leader in craft beer growth. What can your brewery do now to prepare for the global future of craft?

Hits (& a Couple Misses) at 2017 Naperville Ale Fest, Summer Edition

Here’s why the Naperville Ale Fest, Summer Edition was a great time — and a couple marketing thoughts on how to make it even cooler.

3 Best Gluten-Free Beer Trends & 1 Pro Branding Tip

On the back of the new market projections that gluten-free and gluten-reduced beers could see double-digit growth in the next 5 years, I take a look at the trends that will serve brewers well past that point.

How to Get Away with Using Cliches

“Avoid cliches” is good advice—except when it’s not. Here’s how to know if you’ve found that rare case when it makes sense to use a cliche.

The One Writing Rule to Rule Them All

This One Rule will help you navigate every other writing rule you’ll ever encounter. Really.

Is Craft Beer Getting Too Commercial?

When I was getting into craft beer, no one would dream of drinking from a can or brewing with corn or rice. But now? Cans are common and rice is “traditional.” Has craft beer slid into commercialism?

Is the Future of Hops Digital? Lupulin Exchange Thinks So

Lupulin Exchange looked at the problems brewers had getting hops and found a user-friendly software solution for it.

Craft Veterans Share Two Secrets to Staying Relevant at CBC

One of the most interesting panels at the 2017 Craft Brewers Conference (CBC) featured craft veterans sharing their two key strategies for staying relevant – and staying in business.

What’s Great About ProFill’s Demobilize Campaign

ProFill has a bold and powerful campaign to reach brewers unhappy with mobile canning.