copywriter | editor | ghost
Can the words of a brooding medieval prince have anything to do with running your brewery’s website today? Well, you can certainly stretch a lot of things to make them seem useful. A line like, There is nothing either good
I’d like to think I’m a pretty decent guy, but when I’m standing in line at the grocery store, I know which magazine-stand pictures and headlines will attract my lazy gaze. Of course, those magazines don’t care what kind of person
Let’s be honest: Some craft beers might qualify as monsters. Experimentation is great, but some things don’t need to come to market. Rogue, I’m kinda looking at you and your donut beers. I love you guys, but seriously. Also, pumpkin
Has craft beer hit its peak? That’s the “peak question.” If you google “craft beer peak” you can find headlines going back as far as a couple years ago and as recently as a couple days ago. It’s a question that