This One Rule will help you navigate every other writing rule you’ll ever encounter. Really.
The One Writing Rule to Rule Them All
Is Craft Beer Getting Too Commercial?
When I was getting into craft beer, no one would dream of drinking from a can or brewing with corn or rice. But now? Cans are common and rice is “traditional.” Has craft beer slid into commercialism?
Is the Future of Hops Digital? Lupulin Exchange Thinks So
Lupulin Exchange looked at the problems brewers had getting hops and found a user-friendly software solution for it.
Craft Veterans Share Two Secrets to Staying Relevant at CBC
One of the most interesting panels at the 2017 Craft Brewers Conference (CBC) featured craft veterans sharing their two key strategies for staying relevant – and staying in business.
What’s Great About ProFill’s Demobilize Campaign
ProFill has a bold and powerful campaign to reach brewers unhappy with mobile canning.
Why Your Brand Does NOT Make Good Beer
What’s the number one answer a brewer will give you when you ask what their brand is all about? Making great beer. I hate to be the bearer of bad news, but that’s the wrong answer.
Well Played, Guinness – or, How to Use Incentives
Now, I like Guinness, and I’ve enjoyed trying some of their new/throwback recipes, but I don’t honestly drink it that often. But when I saw the email I found myself thinking, “Hmm, am I gonna do this? I could probably do this…”
The Day I Met the Middle Man: Inside a Distributor Warehouse
We say “cut out the middle man” like it’s necessarily more efficient, but I met the middle man, and he’s running a pretty tight ship.
Why Do Beer Pods and a Beer Keurig Sound So Wrong?
We are entering a phase of the craft beer revolution in which beer is beginning to look more like Starbucks coffee than, say, your local bakery’s specialty cinnamon rolls, and it’s not clear how we should feel about it.
5 Reasons You Should Write a Book
How do you know you’ve hit a moment in your life or career when you should write a book? Yes, people still read books, and here are 5 reasons they should be reading YOUR book.