copywriter | editor | ghost
In her “closing argument” for last night’s debate, Hillary Clinton may finally have gotten her story pitch right. By “story pitch” I mean the focused marketing narrative Donald Miller describes in his StoryBrand seminars. (Or at least what he’s described in
One of my favorite breweries right now is just down the road from me: Sketchbook Brewing Co. in Evanston, IL. For me, there are two main reasons they have been growing like they have. The first is brewing tasty beers
You might think it fun to derive beer writing advice from Hamlet, but two myths might be holding you back from taking it seriously. Let’s say you agree with me that Hamlet’s advice to actors can apply also to beer
I’d like to think I’m a pretty decent guy, but when I’m standing in line at the grocery store, I know which magazine-stand pictures and headlines will attract my lazy gaze. Of course, those magazines don’t care what kind of person
Has craft beer hit its peak? That’s the “peak question.” If you google “craft beer peak” you can find headlines going back as far as a couple years ago and as recently as a couple days ago. It’s a question that