“Avoid cliches” is good advice—except when it’s not. Here’s how to know if you’ve found that rare case when it makes sense to use a cliche.
How to Get Away with Using Cliches
The One Writing Rule to Rule Them All
This One Rule will help you navigate every other writing rule you’ll ever encounter. Really.
What’s at Stake in the Steak ’n Shake Name?
When You Give a Writer Time to Think Where I live just north of Chicago, we literally have more restaurant choices than we know what to do with, and most of those are independently owned small business ventures. That means
Hamlet’s Advice for Breweries: Two Cautions
You might think it fun to derive beer writing advice from Hamlet, but two myths might be holding you back from taking it seriously. Let’s say you agree with me that Hamlet’s advice to actors can apply also to beer
“Be Not Too Tame, Neither”: Hamlet’s Advice for Breweries, Part 2
Shakespeare has become synonymous with grand, flowery language (which isn’t entirely fair), but he still used his character Hamlet to advise other creative types, as I suggested previously, not to overdo it. This is still good advice for writers, even
Hamlet’s Advice to Breweries
Can the words of a brooding medieval prince have anything to do with running your brewery’s website today? Well, you can certainly stretch a lot of things to make them seem useful. A line like, There is nothing either good