copywriter | editor | ghost
Getting words on the page shouldn't stand between you and your amazing brand or story. Tell me who you are — and I'll help you tell the world.
What does Craft Brewers Conference 2018 look like from the vantage point of the opening party? Here’s a few hot takes.
What’s that? You’re a small brewery who has to do everything yourself, including your brewery website, and you’re worried it’s going to suck? You should be. It is very hard to make a good DIY website, brewery or not,
Industry leading women shared how they broke the glass ceiling at Shmoozefest 2018 on the eve of International Women’s Day. But there’s still a long way to go . . .
The Women’s March and #MeToo movement make the conversation about women in beer more important than ever. These tips from Caterpillar VP Tana Utley show how tricky it is to navigate a male-dominated context.
Hopworks Urban Brewery is proof that passion and values can drive a successful brewery. I had a chance to sit down with Christian Ettinger and his team and learn what a real visionary looks like.
Winning in your local market may be the most important business strategy you can set for your craft brewery in 2018—according to the experts at Craft Beverage Expo 2017.
Perhaps you’ve already seen the surprising and bizarre “Take Craft Back” headline: “Craft Beer Community Wants to Buy AB InBev.” Or maybe you got an email about the BA trying to crowdsource $213 billion—as in, the most money you could
Fewer OEMs at Pack Expo 2017 took aim at craft beer than last year in Chicago. Here’s why this is good news for craft brewers.
When the news has us reeling, it’s okay for your brewery to have a position – that’s how you become a community leader.
Want a sensible digital marketing strategy for using the web, email, and social media to promote your brewery? Here’s how I’d do it…